A visuel identity concept for a Japanese street food restaurant. The project plays with rich, savory tones and bold visuals to evoke the depth and authentcity of Japanese comfort food.   
“Umami” is often described as a savory and rich taste. The term comes from Japanese and translates to “pleasant savory taste” or “deliciousness.”  
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The restaurant is dedicated to providing a flavorful experience, capturing the savory and rich taste that is characteristic of Japanese cusine.
 
Imagery and layouts are inspired from traditional Japanese culture with a moderen twist.